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Customer story Oneida


Trend analysis and visibility of the impact of new product introductions is considered “mind-blowing”Oneida, the UK’s leading cutlery manufacturer and retailer, has picked Futura’s retail management solution to provide back office functions for their new transactional website and will replace ageing software to manage their 10 shops and 50 concessions. Oneida, who have been manufacturing Viners cutlery for 100 years, also sell stainless steel food preparation, cookware, kitchen knives and dinner wear under brands Sant Andrea and Oneida. Oneida also manufacture cutlery on behalf of Royal Doulton.

Oneida’s Operations Director, Stephen Spetch said: "We needed to find a system that could give us good quality sales information daily or weekly for total visibility of seasonal lines. With Futura, our ability to react to the trends in the marketplace has been transformed. After just 2 months we can quickly respond to demand, by promoting popular lines such as barbeque or picnic wear or by amending prices, all at the touch of a button. Accurate forecasting allows us to maximise returns by increasing production, allocating stock to the stores selling lines most quickly, enabling stores and concessions to make better use of space.” Spetch added: “To see how trends are developing nationally, how new product introductions are working out and being able to react quickly to change things around is mind-blowing”.

Oneida is now working with Futura on their new transactional website to manage web fulfilment and using Futura’s stock allocation functions to populate the website. Oneida will use the website, when ready, to increase customer traffic to its stores and use the promotional functionality of Futura to increase sales. Oneida also needed a system that could show, in one simple management report, an accurate summary of sales trends reflecting thousands of individual transactions at the point of sale across all stores that would be meaningful for all senior management. Spetch concluded: “We wanted to find a system to enable us to improve sales, increase margin and give stores much needed new technology; touch screen tills, in store barcode label printing and perpetual cycle counting, with Futura, we’ve found it.”

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